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Where are the majority of your recent dining experiences?
Casual
Casual and Upscale
Upscale Casual
Upscale casual and fine dining
Fine dining
Do these restaurants take reservations?
Yes
No
I will answer the following questions as they relate to
Casual
Upscale casual
Fine Dining
Should reservation processes be
Telephone only
Online only
Both telephone and online
How many times do you usually go out for dinner per month at restaurants that take reservations?
4 or more
2 or 3 times
Once
Never
Is the ability to make a reservation a key factor in the restaurant you choose to dine at?
4 or more
2 or 3 times
Once
Never
How often do you usually make a reservation for a Business Dinner?
Always
Usually
Sometimes
Never
How often do you usually make a reservation for a Social Dinner?
Always
Usually
Sometimes
Never
How often do you usually make a reservation for a Special Occasion Dinner?
Always
Usually
Sometimes
Never
I expect that my table will be ready when I arrive at the restaurant.
Strong Disagree
Strongly Agree
If I have a large party, I expect that we will only be seated once everyone has arrived.
Strong Disagree
Strongly Agree
I expect that I need to come with the same number of people specified in my reservation.
Strong Disagree
Strongly Agree
I expect that even if I'm late, the restaurant will hold a table for me.
Strong Disagree
Strongly Agree
I expect that I will have the table for the evening.
Strong Disagree
Strongly Agree
I expect that if I'm not going to be able to make it, I need to call and cancel the reservation.
Strong Disagree
Strongly Agree
I expect that if I'm running late by more than a few minutes, I need to call the restaurant and let them know.
Strong Disagree
Strongly Agree
I expect that it is all right to be late by around 20 minutes.
Strong Disagree
Strongly Agree
I expect that if I don't show up and don't cancel my reservation, the restaurant will charge me a fee.
Strong Disagree
Strongly Agree
If I arrive on time for my reservation I consider it acceptable to expect to wait up to 15 minutes to be sat?
Strong Disagree
Strongly Agree
Which restaurant groups should have a reservation policy?
Casual restaurants
Upscale casual restaurants
Fine-Dining restaurants
I have heard of this policy before
Yes
No
This policy is understandable.
Yes
No
This policy is acceptable.
Yes
No
How should the fee be calculated?
Per person
Per reservation
I have heard of this policy before
Yes
No
This policy is understandable.
Yes
No
This policy is acceptable.
Yes
No
I have heard of this policy before
Yes
No
This policy is understandable.
Yes
No
This policy is acceptable.
Yes
No
I have heard of this policy before
Yes
No
This policy is understandable.
Yes
No
This policy is acceptable.
Yes
No
I have heard of this policy before
Yes
No
This policy is understandable.
Yes
No
This policy is acceptable.
Yes
No
I have heard of this policy before
Yes
No
This policy is understandable.
Yes
No
This policy is acceptable.
Yes
No
I have heard of this policy before
Yes
No
This policy is understandable.
Yes
No
This policy is acceptable.
Yes
No
I have heard of this policy before
Yes
No
This policy is understandable.
Yes
No
This policy is acceptable.
Yes
No
How far in advance are you willing to plan and reserve a specific night for a special restaurant?
Less than one week
One week
Two weeks
One month
Two months
Three months or more
If the only reservation for a desired restaurant is 30 minutes earlier than you usually eat, what is the likelihood that you will take the reservation? (1 = Not Likely to 5 = Very Likely)
1 - Not Likely
2
3
4
5 - Very Likely
If the only reservations for a desired restaurant is 60 minutes later than you usually eat, what is the likelihood that you will take the reservation? (1 = Not Likely to 5 = Very Likely)
1 - Not Likely
2
3
4
5 - Very Likely
It is very difficult to get a reservation at some highly-rated restaurants. What impact does that have on your desire to get a reservation at one of those restaurants? (1 = None to 5 = A lot)
1 - None
2
3
4
5 - A lot
I have heard of this policy before
Yes
No
This policy is understandable.
Yes
No
This policy is acceptable.
Yes
No
If you were to visit a non-reservation based restaurant and were told there was to be a wait for a table, how long would you consider to be a reasonable wait?
I would leave and not wait for a table
5-15 minutes
16-30 minutes
31-45 minutes
I would be willing to wait until the table is available
What is your approximate age?
Under 25
25 - 39
40 - 54
55 and over
What is your gender?
Male
Female
Please indicate your highest obtained educational level
Some high school
High school graduate
Some college
College graduate
Post-graduate
Where do you live?
Halifax
St John's
Quebec City
Montreal
Ottawa
Toronto
Winnipeg
Regina
Saskatoon
Calgary
Edmonton
Vancouver
Victoria
Other (Please List) _________
Do you work or have you ever worked in the restaurant industry?
Yes
No