This questionnaire is part of my curriculum, please give us your general opinions for the following questions. All the information you will so kindly and patiently share with us will be kept confidential. Questions 1 to 22 are marked on a scale of 1 to 7, where 1 is Always, 4 is Neutral, 7 is Never.

I visit stores just to look at collections, even though I don't intend to buy any

  1-Always
  2
  3
  4

  5
  6
  7-Never

Whether I buy or not completely depends on the product

  1-Always
  2
  3
  4

  5
  6
  7-Never

I defer my purchase if I get confused with too many good choices

  1-Always
  2
  3
  4

  5
  6
  7-Never

I need sales person's support to find the apparel I am looking for

  1-Always
  2
  3
  4

  5
  6
  7-Never

I buy apparel only after I try it on

  1-Always
  2
  3
  4

  5
  6
  7-Never

My purchase becomes easier if in store arrangement and display is clear and accessible

  1-Always
  2
  3
  4

  5
  6
  7-Never

I don't complete my purchases if billing counter is crowded

  1-Always
  2
  3
  4

  5
  6
  7-Never

I make more purchases if there is some loyalty programs

  1-Always
  2
  3
  4

  5
  6
  7-Never

I make more purchases if there is some form of discount/Offer

  1-Always
  2
  3
  4

  5
  6
  7-Never

Once I am happy with the apparel I selected, price is not a deterrent

  1-Always
  2
  3
  4

  5
  6
  7-Never

When Salesperson gives me relevant information and reduces confusion, I buy with more confidence

  1-Always
  2
  3
  4

  5
  6
  7-Never

I visit more than one brand store before I finalize on what to buy

  1-Always
  2
  3
  4

  5
  6
  7-Never

I buy more during festivals

  1-Always
  2
  3
  4

  5
  6
  7-Never

My Apparel purchase budget depends on other commitments

  1-Always
  2
  3
  4

  5
  6
  7-Never

I make casual visits(refer Q1.), to identify products for my future purchase

  1-Always
  2
  3
  4

  5
  6
  7-Never

I feel sales person's suggestions is important to help me decide on the right apparel

  1-Always
  2
  3
  4

  5
  6
  7-Never

I don't try the dress on If I have to wait for my turn to use trial room

  1-Always
  2
  3
  4

  5
  6
  7-Never

I don't try on those apparels which don't have proper labels on (like price, size etc...)

  1-Always
  2
  3
  4

  5
  6
  7-Never

I don't try on those apparel which are on shelves which are out of reach

  1-Always
  2
  3
  4

  5
  6
  7-Never

If your purchase experience is good do you suggest it to your friends and colleagues

  1-Always
  2
  3
  4

  5
  6
  7-Never

If your purchase experience is bad, will you return to the same store again

  1-Always
  2
  3
  4

  5
  6
  7-Never

If your purchase experience is bad, will you ask your friends and colleagues not to visit that store

  1-Always
  2
  3
  4

  5
  6
  7-Never

I Prefer

  Price Discounts
  Quantity Discounts
  Gift Vouchers
  Lucky Draws

Age

  Less than 21
  22-27
  28-33
  34-39
  40-45
  More than 45

Education

  Secondary
  Higher Secondary
  Under Graduate
  Graduate
  Post Graduate

Occupation

  Student
  Self Employed
  Service
  Home maker
  Retired
  others

Monthly Income (If Student tick your any one parent's Income)

  Less than 15,000
  15,001-20,000
  20,001-30,000
  30,001-40,000
  40,001-50,000
  More than 50,000

Please choose the top Four factors that affect your purchasing decision and TYPE them below in the order of preference(1,2,3&4) 1.Colour 2.Designs on the apparel 3.Fit 4.Price 5.Discounts 6.Brand 7.Current Fashion 8.Quality of apparel 9.Practicality of the apparel