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Name:
Date (MMDDYY):
Position:
owner
manager
Garage Name:
Garage Address:
Number of technicians:
Number of other employees:
Number of lifts in garage:
Number of Passenger Vehicles in the shop per month:
Number of Commercial / Other Vehicles in the shop per month:
How many A/C (air conditioning) refrigerant evacuation machines do you have in your garage?
Which brand(s)?
Do you belong to a "garage concept group" (buying group)?
yes
no
Does your shop specialize in repairs of specific makes / brands of vehicle?
yes
no
If so, which one(s)?
domestic
european
japanese
korean
other
# 1
emissions system
scheduled / preventative maintenance
paint and body work (due to accidents)
drivetrain / transmission
engine cooling
engine management system
lighting repair / replacement
upgrade to aftermarket performance lighting
electronic problems (sensors, acuators, ECUs, etc.)
electric problems (relays, flashers, horns, etc.)
# 2
emissions system
scheduled / preventative maintenance
paint and body work (due to accidents)
drivetrain / transmission
engine cooling
engine management system
lighting repair / replacement
upgrade to aftermarket performance lighting
electronic problems (sensors, acuators, ECUs, etc.)
electric problems (relays, flashers, horns, etc.)
# 3
emissions system
scheduled / preventative maintenance
paint and body work (due to accidents)
drivetrain / transmission
engine cooling
engine management system
lighting repair / replacement
upgrade to aftermarket performance lighting
electronic problems (sensors, acuators, ECUs, etc.)
electric problems (relays, flashers, horns, etc.)
About what percent of vehicles come to your shop for A/C needs?
Mostly for maintenance or repair?
maintenance
repair
Is this garage a member of an OE (original equipment) database/network?
yes
no
Do you look at OE technical information (from catalogues, databases, etc.) when ordering and installing aftermarket parts?
yes
no
If "no," why not?
Do you believe any components in an A/C system should be exchanged frequently?
yes
no
If so, which one(s)?
How has your business in E/C (engine cooling) developed within the last 3 years?
strong growth
weak growth
declining
same
...in A/C?
strong growth
weak growth
declining
same
A/C parts
0% IAM
10% IAM
20% IAM
30% IAM
40% IAM
50% IAM
60% IAM
70% IAM
80% IAM
90% IAM
100% IAM
chemicals (PAG / PAO) oils
0% IAM
10% IAM
20% IAM
30% IAM
40% IAM
50% IAM
60% IAM
70% IAM
80% IAM
90% IAM
100% IAM
R134a
0% IAM
10% IAM
20% IAM
30% IAM
40% IAM
50% IAM
60% IAM
70% IAM
80% IAM
90% IAM
100% IAM
radiators
0% IAM
10% IAM
20% IAM
30% IAM
40% IAM
50% IAM
60% IAM
70% IAM
80% IAM
90% IAM
100% IAM
performance lighting
0% IAM
10% IAM
20% IAM
30% IAM
40% IAM
50% IAM
60% IAM
70% IAM
80% IAM
90% IAM
100% IAM
electronics (sensors, actuators, etc.)
0% IAM
10% IAM
20% IAM
30% IAM
40% IAM
50% IAM
60% IAM
70% IAM
80% IAM
90% IAM
100% IAM
electrical components (horns, flashers, relays, etc.)
0% IAM
10% IAM
20% IAM
30% IAM
40% IAM
50% IAM
60% IAM
70% IAM
80% IAM
90% IAM
100% IAM
Do you think A/C is a seasonable business?
yes
no
Why or why not?
How do you order parts? (please check any/all all that apply)
own system
paper catalogues
CD catalogues
online catalogues
DPI
parts link #
other
If "other," please specify...
Are exact item numbers neccessary?
yes
no
assortment / variety of parts
1 Not Important
2
3
4
5
6 Very Important
they are OE parts
1 Not Important
2
3
4
5
6 Very Important
they are brand name (Delphi, Visteon, Behr, Hella, Valeo, etc.)
1 Not Important
2
3
4
5
6 Very Important
they are generic parts (low price)
1 Not Important
2
3
4
5
6 Very Important
public image of part manufacturer
1 Not Important
2
3
4
5
6 Very Important
product quality
1 Not Important
2
3
4
5
6 Very Important
fitting accuracy
1 Not Important
2
3
4
5
6 Very Important
product availability
1 Not Important
2
3
4
5
6 Very Important
delivery service
1 Not Important
2
3
4
5
6 Very Important
technical information (knowledge, etc.)
1 Not Important
2
3
4
5
6 Very Important
documentation (catalogues, online help, brochures, etc.)
1 Not Important
2
3
4
5
6 Very Important
price (discounts, rebates, etc.)
1 Not Important
2
3
4
5
6 Very Important
trainings
1 Not Important
2
3
4
5
6 Very Important
magazines
1 Not Important
2
3
4
5
6 Very Important
WD (warehouse distributors)
1 Not Important
2
3
4
5
6 Very Important
OE
1 Not Important
2
3
4
5
6 Very Important
From WD
never
seldom
often
always
From OE
never
seldom
often
always
From parts industry
never
seldom
often
always
From technical institution/organization/school
never
seldom
often
always
From colleagues
never
seldom
often
always
From WD
poor
decent
good
From OE
poor
decent
good
From parts industry
poor
decent
good
From technical institution/organization/school
poor
decent
good
From colleagues
poor
decent
good
E/C
yes
no
A/C
yes
no
Electrical Components
yes
no
Electronics
yes
no
Lighting
yes
no
Which of the following sources offer technical training for your shop? (Please select any/all that apply...)
parts industry
WD
OE
training association
other
If "other," please specify...
Your WD
yes
no
Parts industry
yes
no
OE
yes
no
Independent tech. center/school
yes
no
Ask client directly about possible problems and necessary maintenance.
never
seldom
often
always
Wait for the client to ask about problems.
never
seldom
often
always
E-Mail
never
seldom
often
always
Rely on marketing efforts to inform clients.
never
seldom
often
always
Flyer pointing out the necessity of maintenance.
1 Not Helpful
2
3
4
5
6 Very Helpful
Service-check booklet for customers
1 Not Helpful
2
3
4
5
6 Very Helpful
Outdoor media (banners, signs, displays, inflatable pylons, etc.)
1 Not Helpful
2
3
4
5
6 Very Helpful
If you have any ideas about marketing your products / services that you have always wanted to accomplish, please comment on them...
Do you receive marketing support (i.e. fliers, brochures, etc.) for distribution to your customers?
yes
no
If so, from which company (or companies)?
Is this an effective method of marketing for your shop?
yes
no
If you had a better marketing package on hand (including all technical data, etc.), how do you think your A/C and E/C business would develop over the next 5 years?
remain the same
double
triple
other
If "other," please specify...
1.
2.
3.
assortment
1 Very Poor
2
3
4
5
6 Very Good
public image / brand recognition
1 Very Poor
2
3
4
5
6 Very Good
quality
1 Very Poor
2
3
4
5
6 Very Good
fitting accuracy
1 Very Poor
2
3
4
5
6 Very Good
availability
1 Very Poor
2
3
4
5
6 Very Good
service (speed, accuracy, etc.)
1 Very Poor
2
3
4
5
6 Very Good
technical information
1 Very Poor
2
3
4
5
6 Very Good
documentation
1 Very Poor
2
3
4
5
6 Very Good
pricing
1 Very Poor
2
3
4
5
6 Very Good
1.
2.
3.
assortment
1 Very Poor
2
3
4
5
6 Very Good
public image / brand recognition
1 Very Poor
2
3
4
5
6 Very Good
quality
1 Very Poor
2
3
4
5
6 Very Good
fitting accuracy
1 Very Poor
2
3
4
5
6 Very Good
availability
1 Very Poor
2
3
4
5
6 Very Good
service (speed, accuracy, etc.)
&nbs