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Section A: General Information

Mariette-Gee asb vir die korrespondente instruksies hier.

What is your position in the organisation?
  CEO: Marketing
  Senior Marketing Manager
  Marketing Manager
  Assistant Marketing Manager
  General Marketing
  Other, please specify    

How many years' experience do you have in marketing?
  Less than a year
  1 - 2 years
  3 - 4 years
  5 - 10 years
  More than 10 years

What is your gender?
  Male
  Female

What formal marketing qualification do you have?
  None
  Certificate
  Diploma
  University first degree
  University post degree

Please indicate which sector of the Automotive Industry you represent:
  Manufacturer
  Supplier
  Dealer
  Retailer
  Original Equipment Manufacturer
  Aftermarket parts Manufacturer
  Automotive Engineer
  Motor Mechanic
  Other    

Section B: Safety in the Workplace
To what extend do you agree with the following statements in your organisation?
  Strongly Disagree Disagree Neutral Agree Strongly Agree
  1 2 3 4 5
Our organisational image of risk-taking portrays a culture of safety.
Our organisational treat minor accidents differently than major accidents on the basis of frequency rates.
Safety depends upon recognising the known injury-causing factors.
Safety cannot be practiced if our organisation is not hazard-orientated.
By empowering the individual with awareness, injuries are eliminated.
By empowering the individual with knowledge, injuries are eliminated.
Our organisation have a well established safety culture.
Safety culture is related to organisational culture.
Workplace injuries are related to safety attitude.
Workplace injuries are related to safety behavior.
Workplace injuries are related to safety culture.
Safety culture could lead to change in employee's behavior.
Creating a safety culture implies creating a continous awareness of the hazards present in the organisation.
Everyone in our organisation shares the responsibility to enhance safety, not just management.
A safe working environment creates a positive employee attitude.
In our organisation, accident rates are associated with employees' attitudes towards safety.
Employees have fundamentally different perceptions relating to safety culture compared to management.
Some accidents are caused by unidentified physical deficiencies in the individual (eg age, hearing, vision).
Our organisation were successful in changing attitudes towards occupational safety.
In our organisation effective risk management is the sum of a mature risk culture supported by the attitudes of individuals to deliver what is promised.
In our organisation risk-taking is a standard attribute of human behavior.
Risk awareness is important for safety culture.
Risk-taking are closely related to safety culture.
The attitude of individuals has a significant influence on whether the management of risks are controlled.
Situations characterised by high risk are thoroughly thought through before a risk is taken.
Our focus on safety have let to significant savings in profits.
Profits are at odds with safety.
Proportionally, accidents represent a large part of losses to our organisation.
Safety in our organisation are balanced against our profits.
Our organisation is cognisant of the cost of safety versus the cost of accidents.

Section C: Factors supporting Occupational Safety
To what extend do you agree with the following statements in your organisation?
  Strongly Disagree Disagree Neutral Agree Strongly Agree
  1 2 3 4 5
Management accepts responsibility for safety.
Management commit themselves to safe practices.
Success of occupational safety depends on the involvement of management.
Management is dynamic.
Leadership exists at all levels.
Leaders and managers in our organisation may be the same people, but in different roles.
Effective leadership depends on the personality of the leader.
Employee performance are influenced by leadership.
An individual's personality influences their style of leadership.
Managers in our organisation have commit themselves to the creation of long-term safety improvement processes.
The success of external marketing in our organisation depends on the success of internal marketing.
Internal marketing involves treating employees as customers.
Internal marketing involves the application of marketing inside an organisation.
Internal marketing involves effective internal supplier-to-customer relationships.
Internal marketing is an essential part of delivering value.
The same marketing tools used to attract customers can also be used to attract the best employees.
Satisfaction of customers are linked to the satisfaction of employees.
Trust plays a role in the success of internal marketing.
The intention of internal marketing is that employees as customers become more committed towards marketing.
Internal marketing is viewed as management's philosophy of treating employees as customers.
Internal marketing is crucial in creating a uniform culture across the organisation.
Internal marketing helps the process of identifying current behaviours in our organisation.
Internal marketing regards the employee as the core of our organisation.
Internal marketing is a two-way communication process between employees and management.
Effective communication is the lifeblood of teams and organisations.
An atmosphere of trust contributes to good communication.
An atmosphere of respect contributes to good communication.
We have various communication processes in place.
We have sufficient communication processes in place.
The levels of management hinders communication.
Lack of communication is a contributory factor in accidents.
Nearly all leadership activities associated with our organisation are communicating activities.
Communication has a vital part to play in health and safety as a participative process.
Most of the internal marketing communications are vertical and not horizontal.
Employees gain knowledge about their responsibilities towards safe practice through training.
Training helps the employees to understand why a positive safety attitude is necessary in the working environment.
Safety training benefits far exceeds the cost.
Training is a key component in ensuring that employees are aware of potential risks before finding themselves in potentially unsafe situations.
Our organisation ignore the important role that training plays in work performance.
Training is effective in a learning environment.
Safety training should be designed in such a way that all improves their knowledge of workplace safety.
Health and safety training should be seen as an ongoing process through an individual career within our organisation.
Health and safety training is a significant feature of the accident prevention process in our organisation
Communication supports internal marketing campaigns.
Satisfied employees achieve higher safety performance.
To understand motivation one must understand the human nature itself.
In our organisation, people seek the need for satisfaction.
Motivation is the energising force that activates safe behaviour.
Different people are motivated differently.
Incentives are used to motivate individuals.
Motivation involves aligning rewards with what employees value


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