Hybrid Vehicle Preference Survey

Hybrid Vehicle Preference Survey

1. Do you know what a hybrid is?

Yes
No

2. Do you own a hybrid sedan?

Yes
No

3. If you own a hybrid, What characteristics of the car encouraged you to buy it? If you don't presently own a hybrid, skip to question 5.

4. On a scale from 1-10 please rate your overall satisfaction with the hybrid car. (1 is not satisfied and 10 is very satisfied.) Now skip to question 6.

  1
  2
  3
  4
  5

  6
  7
  8
  9
  10

5. Would you consider buying a hybrid sedan?

Yes
No

6. How important is fuel efficiency in a car? (1 is not important at all and 10 is very important.)

  1
  2
  3
  4
  5

  6
  7
  8
  9
  10

7. What do you consider as fuel efficient?

  15 mpg or less
  15 - 30 mpg
  30 - 45 mpg
  45+ mpg

8. What price range would you select when purchasing a car?

  $15,000 - $20,000
  $20,000 - $30,000
  $30,000 - $40,000
  $40,000+

9. How much more would you be willing to pay for a hybrid sedan?

  $0
  Up to $1,000
  $1,000 - $2,000
  $2,000 - $4,000
  $4,000+

For the next 8 items, please rank the importance of each feature (1=lowest, 8=highest).

10a. Power locks/seats/windows

10b. CD player/Satellite radio hookup

10c. Navigation System

10d. Horspower

10e. Crash test ratings (five stars)

10f. 0-60 mph time

10g. Length of power train warranty

10h. Antilock Brakes (ABS)

For the next 6 items, please rate the importance of each purchase criteria from 1-6 (1=lowest, 6=highest).

11a.Warranty

11b. Reliabilty

11c. Performance

11d. Fuel Efficiency

11e. Styling

11f. Price

12. What is your gender?

Male
Female

13. What is your age group?

  Under 18 yrs.
  18 - 24 yrs.
  25 - 34 yrs.
  35 - 44 yrs.
  45 - 54 yrs.
  55+ yrs.

14. How many miles do you drive per year?

  Less than 10,000
  10,000 - 15,000
  15,000 - 20,000
  20,000+