Hybrid Vehicle Preference Survey

Hybrid Vehicle Preference Survey

1. Do you know what a hybrid is?

Yes
No

2. Do you own a hybrid sedan?

Yes
No (If no is chosen, please skip to question 5 next)

3. If you own a hybrid, what characteristics of the car encouraged you to buy it?

4. On a scale from 1-10 please rate your overall satisfaction with the hybrid car. (1 is not satisfied and 10 is very satisfied.) Please skip to question 6 after answering this question.

  1
  2
  3
  4
  5

  6
  7
  8
  9
  10

5. Would you consider buying a hybrid sedan?

Yes
No

6. How important is fuel efficiency in a car? (1 is not important at all and 10 is very important.)

  1
  2
  3
  4
  5

  6
  7
  8
  9
  10

7. What do you consider as fuel efficient?

  15 mpg or less
  15 - 30 mpg
  30 - 45 mpg
  45+ mpg

8. What price range would you select when purchasing a car?

  $15,000 - $20,000
  $20,000 - $30,000
  $30,000 - $40,000
  $40,000+

9. How much more would you be willing to pay for a hybrid sedan?

  $0
  Up to $1,000
  $1,000 - $2,000
  $2,000 - $4,000
  $4,000+

For the next 9 items, please rank the importance of each feature in ascending order from 1 to 9 (1=lowest, 9=highest). Please make sure to use each number only once.

10a. Power locks/seats/windows

10b. CD player/Satellite radio hookup

10c. Navigation System

10d. Horsepower

10e. 0-60 mph time

10f. Antilock Brakes (ABS)

10g. Length of power train warranty

10h. Length of bumper to bumper warranty

10i. Length of electric drive battery warranty (This battery is what powers a hybrid car when the engine is not needed, like when stopped or cruising at low speeds)

For the next 6 items, please rank the importance of each purchase criteria in ascending order from 1-6 (1=lowest, 6=highest). Please make sure to use each number only once.

11a.Warranty

11b. Reliabilty

11c. Performance

11d. Fuel Efficiency

11e. Styling

11f. Price

12. What do you consider a reasonable bumper to bumper warranty period on a car?

  1 to 2 years
  3 to 4 years
  5 to 6 years
  7+ years
  This is not important to me.

13. What do you consider a reasonable powertrain warranty period on a car?

  1 to 3 years
  4 to 6 years
  7 to 10 years
  10+ years
  This is not important to me.

14. What do you consider a reasonable battery warranty period on a car?

  1 to 3 years
  4 to 6 years
  7 to 10 years
  10+ years
  This is not important to me.

15. What is your gender?

Male
Female

16. What is your age group?

  Under 18 yrs.
  18 - 24 yrs.
  25 - 34 yrs.
  35 - 44 yrs.
  45 - 54 yrs.
  55+ yrs.

17. How many miles do you drive per year?

  Less than 10,000
  10,000 - 15,000
  15,000 - 20,000
  20,000+