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If you were shopping for a couch or sofa, where's the first place you'd shop?
Why is this the first place ou'd shop for a couch or sofa? Please check ALL that apply.
Has competitive prices
Has friendly, knowledgeable salespeople
I can buy lamps, wall decor and other decorative accessories there as well
Product quality matches well with the price
Has a wide product selection
Merchandise is in stock or available soon
Offers financing options
Offers free decorating services
Makes me feel like a valued customer
Offers brands of furniture I'm familiar with
Is within one hour's drive drom my home/office
The store layout is easy to shop
I've bought furniture from there before
Offers unique products and styles I don't often see elsewhere
Offers extended warranties
Runs frequent sales and/or promotions
I can custom order
Has a good reputation
Has a web site where I can check on products and styles
Other
Other specific
How likely are you to shop at the following types of stores for a couch or sofa? Please use a scale of 1 to 5 where 1 is "not at all likely" and 5 is "extremely likely." Traditional furniture store such as Rooms To Go, Havertys or other local furniture store
Not at all likely
Neutral
Extremely likely
Manufacturer branded store such as La-Z-Boy Furniture Gallery, Ethan Allen or Ashley Furniture HomeStore
Not at all likely
Neutral
Extremely likely
Sotre specializing in couches or sofas
Not at all likely
Neutral
Extremely likely
Lifestyle store such as Pottery Barn, IKEA, Restoration Hardware, Crate & Barrel or Pier 1
Not at all likely
Neutral
Extremely likely
Department store such as Macy's, JCPenney, Sears or Bloomingdale's
Not at all likely
Neutral
Extremely likely
Warehouse club such as Sam's Club, Costco or BJ's
Not at all likely
Neutral
Extremely likely
Discount store such as Target, Wal-Mart, Kmart of Big Lots
Not at all likely
Neutral
Extremely likely
Online via the Internet
Not at all likely
Neutral
Extremely likely
Mail order through a catalog
Not at all likely
Neutral
Extremely likely
Via a television home shopping network such as QVC or HSN
Not at all likely
Neutral
Extremely likely
Interior designer
Not at all likely
Neutral
Extremely likely
Home improvement center such as Home Depot or Lowe's
Not at all likely
Neutral
Extremely likely
Other
Not at all likely
Neutral
Extremely likely