2012 Juxtapoz Lifestyle Survey

1. How old are you?
  17 and under
  18-20
  21-24
  25-30
  31-34
  Over 35

2. What is your gender?
  Male
  Female

3.What is your ethnicity?
  White/Caucasian
  Black/African American
  Hispanic
  Native American		   Asian
  Pacific Islander
  Other  

4. What is your marital status?
  Single
  Married
  Divorced

5. What is your annual HOUSEHOLD income?
  $150,000 or more
  $120,000 to $149,999
  $100,000 to $119,999
  $80,000 to $99,999 		  $50,000 to $79,999
  $30,000 to $49,999
  Under $30,000

6. How many people read your copy of Juxtapoz?
  Just me
  2 to 3
  4 to 5
  6 to 7
  8 to 9
  10 or more

7. Have you ever purchased something you saw advertised in Juxtapoz magazine or on Juxtapoz.com?
  Yes
  No

8. How do you feel about alcohol and cigarette advertisements in Juxtapoz?
  Very relevant
  Somewhat relevant
  Not at all relevant
  Undecided

9. Are cigarette advertisements in Juxtapoz relevant to your lifestyle?
  Very relevant
  Somewhat relevant
  Not at all relevant
  Undecided

10. Are alcohol advertisements in Juxtapoz relevant to your lifestyle?
  Very relevant
  Somewhat relevant
  Not at all relevant
  Undecided

11. How much do you spend per month on Alcohol (home consumption)?
  Under $50
  $50 to $99
  $100 to $149
  $150 to $299
  Over $300

12. How much do you spend per month on Alcohol (out of home consumption, i.e. bars, restaurant, nightclub, etc.)?
  Under $50
  $50 to $99
  $100 to $149
  $150 to $299
  Over $300

13. How much do you spend per month on Apparel / Shoes (including accessories)?
  Under $50
  $50 to $99
  $100 to $149
  $150 to $299
  Over $300

14.How much do you spend per year on Artwork?
  Under $50
  $50 to $99
  $100 to $149
  $150 to $299
  Over $300

15a. How much do you spend per month on Art Supplies?
  Under $50
  $50 to $99
  $100 to $149
  $150 to $299
  Over $300

15b. At which stores do you purchase Art Supplies? (Please check all that apply.)
  Aaron Brothers
  Utrecht Art Supplies
  Blick Art Materials
  Michaels
  Independent art store/supplier
  Other  

16. How much do you spend per month on Furniture / Home Décor / Home Decorating (framing, prints, home accessories, etc.)?
  Under $50
  $50 to $99
  $100 to $149
  $150 to $299
  Over $300

17. How much do you spend per month on Movies / Videos / DVDs?
  Under $50
  $50 to $99
  $100 to $149
  $150 to $299
  Over $300

18. How much do you spend per month on Music (Vinyl / Downloads / etc.)?
  Under $50
  $50 to $99
  $100 to $149
  $150 to $299
  Over $300

19. How much do you spend per month on Tobacco?
  Under $50
  $50 to $99
  $100 to $149
  $150 to $299
  Over $300

20. Do you participate in and/or watch the following activities? (Please check all that apply.)
  Skateboarding
  Surfing
  Snowboarding
  BMX
  Mountain Biking		   Road and/or Fixed Gear Biking
  Motocross
  Kiteboarding
  Other  

21. What interests or hobbies do you pursue? (Please check all that apply.)
  Motorcycles and motorcycle culture
  Collector Cars, Hotrods, Car Culture
  Sports cars, street racing, etc
  Other  

22. Do you consider yourself a "techie"?
  Yes
  No

23. What music festivals do you attend? (Please check all that apply.)
  SXSW
  Coachella
  Lollapalooza
  Outside Lands		   CMJ Music Marathon
  Pitchfork Music Festival
  Other  

24a. How many live music shows do you attend in a month?
  1
  2-4
  5-7
  8-12
  More than 12
  None

24b. How many live music shows do you attend in a year?
  1
  2-4
  5-7
  8-12
  More than 12
  None

25. What brand(s) of liquor do you purchase? (Please check all that apply.)
Apéritif/Digestif:
  Compari
  Fernet
  Vermouth

Brandy:
  Courvoisser
  Hennessey
  Remy Martin

Gin:
  Beefeater
  Bombay Sapphire
  Gordon's
  Tanqueray

Bourbon:
  Bushmills
  Jack Daniel's
  Jameson
  Jim Beam
  Maker's Mark

Tequila:
  Cazadores
  Don Julio
  Jose Cuervo
  Patron

Rum:
  Bacardi
  Captain Morgan
  Myers

Scotch:
  Chivas Regal
  Dewar's
  J&B
  Johnnie Walker

Vodka:
  Absolut
  Belvedere
  Grey Goose
  Kettle One
  Stoli

26.What brand(s) of wine do you purchase? (Please check all that apply.)
  Charles Shaw
  Clos du Bois
  Francis Coppola
  J. Lohr
  Red Truck		   Robert Mondavi
  Smoking Loon
  Stag's Leap
  Other  

27. What brand(s) of beer do you purchase? (Please check all that apply.)
  Amstel Light
  Budweiser
  Bud Light
  Coors
  Coors Light		   Guinness
  Heineken
  Pabst Blue Ribbon
  Other  

28. What cigarette brand(s) do you purchase? (Please check all that apply.)
  American Spirit
  Camel
  KOOL
  Lucky Strike
  Marlboro
  Marlboro Lights		   Parliament
  Parliament Lights
  Winston
  Electronic cigarettes
  Other  

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